Novel value chain upgrading strategy for valorization of heirloom rice in Philippines
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2021-12Language
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CGIAR Research Program on Rice. 2021. Novel value chain upgrading strategy for valorization of heirloom rice in Philippines. Reported in Rice Annual Report 2021. Innovations.
Permanent link to cite or share this item: https://hdl.handle.net/10568/122391
Abstract/Description
The proof of concept can be used by policymakers to develop strategies for valorizing heirloom rice through place branding, geographic indicators, product differentiation, and promotion of dietary shifts.