World Wide Fund for Nature (WWF)
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CTA. 1989. World Wide Fund for Nature (WWF). Spore 23. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/45163
World Wide Fund for Nature (WWF) The work of the World Wide Fund for Nature (WWF) has evolved from focusing public attention on the urgent need to safeguard species threatened with extinction to a more global concem. This more comprehensive concem...
The work of the World Wide Fund for Nature (WWF) has evolved from focusing public attention on the urgent need to safeguard species threatened with extinction to a more global concem. This more comprehensive concem was marked by the change of name of WWF, originally the World Wildlife Fund, to World Wide Fund for Nature. Once associated with campaigns to save species, the Fund is now concerned about habitat destruction and with the need to maintain the biological diversity. The new emphasis has brought the WWF into the realms of agriculture forestry and fisheries and there is need for those engaged in these fields and WWF both to communicate and to cooperate. The WWF realized it should have a role as a source of information and encouragement. It concentrated efforts through its 27 national offices on conservation awareness, training and education not just for adults but also for the next generation: WWF helps establish youth clubs, and provides educational materials. With the help of the European Council of Intemational Schools, WWF has also developed a curriculum in the conservation of nature for use in schools worldwide,and WWF aims to mobilize all governments and institutions and multi-nationals into working to protect the environment and all it contains. WWF is at the centre of a network for news of conservation issues, successes and failures and up-dates on species and habitats on the brink of extinction. As well as producing a regular newspaper -'WWFNews', WWF has published special reports and discussion papers on conservation of Trovical Forests. Acid Rain, and the European Economic Communities' Common Agricultural Policy. WWF has descriptions and evaluations of the projects with which it is involved. Its latest publication as part of the newest campaign 'The Importance of Biological Diversity' is a comprehensive survey of man's dependence on, and ignorance of, the world's rich variety of living things. For more information on WWF: The Press Offlcer- World Wide Fund for Nature - Avenue de Mont Blanc - CH 1196 Gland - SWITZERLAND