Small-scale and enterprising?
MetadataShow full item record
CTA. 2001. Small-scale and enterprising?. Spore 92. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/46136
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore92.pdf
Marketing for small-scale producers
Every person involved in agricultural production luckily left with a surplus will seek possibilities to sell this produce. Marketing for small-scale producers is a practical booklet, guiding you step by step through the basics of marketing, weighing the advantages and disadvantages. Storage of produce might affect quality, but make better prices later in the season when the product is hardly available. Processing a product adds value and if you put it in a nice bag, jar, box or bottle it will even be more attractive to a possible customer. That is all well and good but these things cost money. How you can calculate these costs and benefits and determine the consumer price and when and when not you could borrow money for these investments is also dealt with the concluding chapters. Marketing for small-scale producers By A de Veld, Agrodok series, Agromisa-CORDAID-CTA, 2000. 80 pp. ISBN 90 72746 93 7 CTA number 1007. 5 Credit points