Get the picture
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CTA. 2001. Get the picture. Spore 92. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/46139
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore92.pdf
Picture supported communication in Africa: Fundamentals, examples and recommendations for appropriate communication processes in rural development programmes in sub-Saharan Africa By V Hoffmann, Margraf-CTA, 2000. 367 pp. ISBN 3 8236 1342 1 CTA number
Images are widely used to convey messages. As such they are a powerful, direct and instant means of communication. An image of a jagged arrow pointing downwards from a cloud means that there is a thunderstorm brewing and nothing else. But things rarely are what they seem at first sight. Certain logos or symbols vary from one place to the other to indicate similar things. This can cause confusion or misunderstanding, when used in a different setting and thus completely miss the point. Volker Hoffmann, author of Picture supported communication in Africa, argues that for communication purposes, the combination of imagery and language is superior to either of the two alone but that the potential of imagery is both overestimated and underexploited. He elaborates the theoretical underpinning of concepts like communication, expression and perception in the field of imagery. He explains the various historical developments strongly influencing these concepts and which lead to substantial differences between, for example, Europe and Africa. Having discussed different approaches and communication settings in rural development programmes throughout Africa, the book concludes with two extensively described cases one in Burkina Faso and one in Rwanda describing two successful examples of using imagery for communication. How could we say all this with pictures? Picture supported communication in Africa: Fundamentals, examples and recommendations for appropriate communication processes in rural development programmes in sub-Saharan Africa By V Hoffmann, Margraf-CTA, 2000. 367 pp. ISBN 3 8236 1342 1 CTA number 1014. 40 Credit points