Bake that cake!
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CTA. 2001. Bake that cake!. Spore 95. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/46311
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore95.pdf
You never knew that they bake cakes in Barbados? I tell you, it s almost become the national symbol of that dynamic Caribbean island. It seems that just about everybody who was at Caribbean Expo in London, England, between 27 and 29 July 2001...
You never knew that they bake cakes in Barbados? I tell you, it s almost become the national symbol of that dynamic Caribbean island. It seems that just about everybody who was at Caribbean Expo in London, England, between 27 and 29 July 2001 remembers that cake from Barbados more than anything else. Barbados was just one of many nations with exhibits at this trade fair; as well as virtually the entire Caribbean, under the motto of seventeen nations, one destination . West African states, notably Nigeria, made their presence felt, celebrating Nigeria s strong historical ties with the Caribbean. Most of the several dozen exhibitors were small-scale food processing companies selling the spices, teas, sauces, relishes and rumcake for which the region is rightly famed, as well as horticultural producers. Paying a great deal of attention to presentation and packaging, the enterprises were clearly aiming at the quality markets of Europe, starting with the British Isles. Twenty-six were supported by the CTA and its sister organisation for small industry, the Brussels-based Centre for Development of Enterprise (CDE). Not a few made the point that the British market, with its very strong Caribbean diaspora market, is the soft underbelly of Europe, but it will take a lot more energy to make headway in the less familiar markets of continental Europe. One small baker with a relatively small turnover, Baker s choice, made the real point though. Target your market, sweeten them up, package it nicely, get them to talk about you all over the world, and you ll have to work day and night. Must get that recipe. It s probably got a rum ting innit. [caption to illustration] In marketing, it helps to get noticed