Horticultural marketing videos
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CTA. 1996. Horticultural marketing videos. Spore 61. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/47245
FAO has produced two videos Horticultural marketing - a training video* and Horticultural marketing - extension techniques
As populations expand, the supply of horticultural produce becomes more critical. To avoid losses in fresh produce, all the links of the marketing chain have to be in place and farmers have to take on new commercial skills. With these changes comes the need to support farmers in improving the marketing and handling of their produce and the need for extension officers to provide business and marketing advice rather than technical information alone, as in the past. FAO has produced two videos Horticultural marketing - a training video* and Horticultural marketing - extension techniques which are designed for use primarily by agricultural colleges in developing countries, both in the training of future extension workers and in developing the skills of existing extensionists. They can also be used to introduce the topic of horticultural marketing at university level and to train those who work in the horticultural industry, such as managers of retail and wholesale markets, farm managers and processors. NGOs working with farmers will also find the videos useful. The videos make extensive use of computer graphics and are divided into sections which can be individually reviewed and then discussed in detail. Teachers and trainers should use FAO's Horticultural marketing manual (AGS Bulletin No. 76) for additional material such as examples of economic and financial calculations and detailed case studies. Both videos are available in various VHS formats and in English, French and Spanish (*this video is also available in Arabic) and cost US$40 each, AGS Bulletin US$8. Distribution and Sales Section FAO Viale delle Terme di Caracalla 00100 Rome ITALY