A healthy income
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CTA. 2002. A healthy income. Spore 100. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/47618
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore100.pdf
If you are into conquering new markets, having a stand at a local or regional agricultural trade fair is a good way of extolling the virtues of your goods. If your produce is more suited for export, it is better to team up with others or have others...
If you are into conquering new markets, having a stand at a local or regional agricultural trade fair is a good way of extolling the virtues of your goods. If your produce is more suited for export, it is better to team up with others or have others do the promotion for you. The Out of Africa trade exhibition has been travelling through Europe since mid-2002, promoting Africa s medicinal plants. It has visited such trade fairs as Vitafoods in Geneva, Switzerland in May and the Natural Products Expo Europe in Amsterdam, The Netherlands in June. Out of Africa is built around seven medicinal plants, each representing an African region. The African sausage tree, Kigelia pinnata, for example, is used for treating ulcers and sores and was chosen to represent south-east Africa. The devil s claw, Harpagophytum procumbens, now widely used to treat rheumatism and arthritis, represented south-west Africa. West Africa sent the baobab tree used for skin care as its ambassador, and the island continent of Madagascar sent its periwinkle catharanthus roseus, a source of alkaloids used in treatments against leukaemia and Hodgkins disease. More than a dozen African companies from Côte d Ivoire, Ghana, Namibia, Niger, Nigeria, South Africa, Sudan and Tanzania have leaflets, photos, products and plant materials on display on the stand. Out of Africa was designed by the British European Design Group in association with Denzil Phillips International Ltd (www.denzil.com), with support from the Centre for the Development of Enterprise.
SubjectsMARKETING AND TRADE;
- CTA Spore (English)