About the survey
MetadataShow full item record
CTA. 2002. About the survey. Spore User Survey (Supplement to Spore 100). CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/47671
Part of being a publication is to keep up a good relationship with the readers. Every successful magazine, whether it is a local newsletter, a scientific journal or an international weekly, has its own ways of keeping in touch with readers: a...
Part of being a publication is to keep up a good relationship with the readers. Every successful magazine, whether it is a local newsletter, a scientific journal or an international weekly, has its own ways of keeping in touch with readers: a section for letters to the editor, regular encouragements to comment on and even submit news items and articles, readers clubs and special products and services. Since the beginning of Spore now 100 issues young in March 1986, that relationship has grown into a very special one, as has that of Esporo, the Portuguese edition over its 50 issues. There is a constant flood of mail from Spore readers into the offices of the publishers and the compilers. Almost all are warm and positive, with the occasional, justified complaint far outnumbered by lyrical proposals, eulogies and more. It is not only that Spore is free on demand to people in ACP and EU countries, who must demonstrate that they can share their knowledge with others in agriculture and have a much greater impact than a single individual. That sharing may take place in an institution that is built of bricks, roofs, a staff structure and a legal constitution. Or it may often does happen in the informal institution of people cooperating in their daily lives in the village, field and workshop. Nor is the close relationship due only to the fact that every issue of Spore features descriptions of the latest publications in the CTA Catalogue. This lists the works which some subscribers (about one half of all receivers) can purchase with the credit points assigned to them by the Publications Distribution Service (PDS). The Spore relationship is more. It is a sense of belonging, of feeling able to share experiences and plans and ideas with untold numbers of others, and to use them in one s daily lives. Of being counted, and counted upon. To tell and to count. Until now the depth of that feeling, whilst evident in many contacts with readers, had not been measured in any structured way. Nor had figures been attached to that counting. Nor, perhaps most important of all, had there been any organised attempt to understand how information in Spore is used, and to start to grasp what its impact can be in terms of the overall goals of the publisher, CTA, and the international agreement and policies it serves. In mid-2001, with an earlier evaluation based on a selected sample of readers already almost four years old, it was decided to hold a Uses of Spore survey amongst Spore readers, based on their own input. Objectives of the survey Heighten the involvement of readers Better understand Spore s impact Measure the circulation of Spore and the spread of its information Understand readers profiles, preferences and information strategies Apply reader-driven improvements in the content, presentation and positioning of Spore