Six senses, standards
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CTA. 2003. Six senses, standards. Spore 104. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/47882
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore104.pdf
Maintaining high standards is essential in the press, agricultural versions included.
Maintaining high standards is essential in the press, agricultural versions included. Harvests, incomes, communities, sectors, animals, ecosystems, national economies and more all depend on them. That credo of reliability overrides any of the temptations of prepared stories, per diems or sheer laziness that sometimes dangle in front of a weary or weak writer. As well as general principles, each sector or publication has its own codes. Spore writers, for example, are implored to use six senses in researching stories, to triple-check references and to treat a press release as a possible point of departure for a story and not as a model of the final text. That the founders of the World Summit Task Force of Agricultural Media Professionals (see Spore 101) made such ethics a cornerstone of their policies suggests room for professional improvement here. The advent of more information through the World Wide Web has made the life of an honest journalist harder.