The customer is always right!
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CTA. 1998. The customer is always right!. Spore 78. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/48284
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore78.pdf
Analysing Service Provision: Instruments for development cooperation illustrated by examples from irrigation GTZ no. 263. 1998. 103 pp ISBN 3 88085 520 x Deutsche Gezellschaft für Technische Zusammenarbeit Postfach 5180 65726 Eschborn ? Germany Fax
This motto not only holds true for current commercial marketing strategies, but in the field of development cooperation client-oriented approaches are being increasingly adopted as well. Bottom-up and participatory approaches are examples of this. If development cooperation is considered as services to target groups or partner organisations in the South, the development organisation has to redefine its role as service provider. The ongoing process of liberalisation and decentralisation in many developing countries has led to a different role for the state or government. Previously, foreign development organisations were mandated to implement government policies. Nowadays, these organisations have to make relationships with the customer the central focus of attention. Moreover, they have to precisely define the kind of services they offer. In 'Analysing Service Provisions', the German development organisation GTZ starts doing that for its own role in the irrigation sector. It introduces instruments to analyse services and service provision. Analysing Service Provision: Instruments for development cooperation illustrated by examples from irrigation GTZ no. 263. 1998. 103 pp ISBN 3 88085 520 x Deutsche Gezellschaft für Technische Zusammenarbeit Postfach 5180 65726 Eschborn ? Germany Fax: + 49 6196 79 1115