Better pictures on the radio
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CTA. 1999. Better pictures on the radio. Spore 82. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/48493
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore82.pdf
workshop was organised in Suva, Fiji, from 6 to 16 April 1999 by CTA and IRETA, with a course consultant from Wrenmedia
Radio is the preferred extension medium for disseminating agricultural information in Fiji and other Pacific islands, where it enjoys almost 100% penetration in rural areas. To enhance the content of rural radio programmes, a workshop was organised in Suva, Fiji, from 6 to 16 April 1999 by CTA and IRETA, with a course consultant from Wrenmedia. The emphasis of the course was to increase the 'sense of place' in a programme by bringing the action closer to the listener. A programme item can be made more vivid, by breaking away from the usual practice of recording interviews in the studio or in formal settings, and instead talking to interviewees in their workplace. The course was reported on national radio in several countries and was the topic of a 'Farming World' programme broadcast on the BBC World Service in late April. Fourteen participants from seven countries attended the workshop: Fiji, Kiribati, Papua New Guinea, Samoa, Solomon Islands, Tonga and Vanuatu. Their work really started after the course: in addition to using materials produced during the course for their national broadcasts, they have the task of producing two sample programmes and distributing them to all the other participants by September 1999.