Radio reaches beyond other media
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CTA. 1997. Radio reaches beyond other media. Spore 68. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/48690
workshop in Suva, Fiji from 2 to 13 December 1996
Radio remains the most widely used means of mass communication in many ACP countries and nowhere is this more so than in the South Pacific. Since most of the region is still not served by TV, and the regular delivery of print media to communities scattered over vast distances is almost impossible, radio is uniquely suited to overcoming the separation of sea miles and mountainous terrain. But to be effective as a means of attracting, informing and motivating audiences, rural radio programmes nevertheless have to be accurate, credible and creatively produced and presented. CTA and IRETA (Institute for Research, Extension and Training in Agriculture), recognizing the need for upgrading the skills of rural radio professionals in the region, organized a workshop in Suva, Fiji from 2 to 13 December 1996. IRETA is a department within the University of the South Pacific (USP) which also acts as CTA's Regional Branch Office in the Pacific. The workshop was attended by 14 participants from Fiji, Kiribati, the Solomon Islands, Tonga, Tuvalu, Western Samoa and American Samoa. CTA provided financial support for all participants from ACP countries. The USP Media Centre provided excellent studio and supporting facilities for the workshop, and experienced radio staff of the Media Centre and of the South Pacific Commission assisted the Workshop Leader from the UK-based WREN media. The workshop participants represented a cross section of those currently responsible for compiling and producing radio programmes on rural development issues in the region, some had up to a decade of some had up to a decade of experience whilst others had only twelve months' or less. Only a minority had had previous training, and it proved a challenge to provide practical experiences which would build the capacity of all participants, however experienced or inexperienced. Group work enabled the more skilled to guide and assist those only recently introduced to broadcasting. This Rural Radio Workshop for the Pacific region was the latest in a series or similar training opportunities that have been supported by CTA since 1989. Three workshops have been held in anglophone Africa, three in francophone Africa, one in lusophone, Africa and one in the . Caribbean. 'CTA continues to support the production of four Rural Radio Resource Packs each year for distribution to rural broadcasters in anglophone and francophone Africa and has also supported the establishment of the Caribbean Rural Radio Network following the Caribbean workshop. (see CTA Activities, Spore 40 and 49).