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CTA. 1997. New publications. Spore 68. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/48691
Marketing of smallholder crops in Uganda by J R Bibagambah 1996 154pp ISBN 9970 02 115 X available in Uganda from Fountain Publishers Ltd., PO Box 488, Kampala Uganda and elsewhere from CTA.
In simple terms, marketing can be defined as 'the performance of all business activities that direct the flow of goods and services from the producer to the consumer or user.' Professional marketing is defined as 'the management process responsible for identifying, anticipating and satisfying the customer requirements profitably.' Marketing of smallholder crops in Uganda highlights the features of both smallholder farming and an agricultural economy in transition from subsistence to a money economy and from a state-controlled to a liberalized or free-market system. It also examines aspects such as the marketing of agricultural inputs, the financing system for agricultural marketing and the role of aid, as a means of correctly assessing current trends. The book uses a combination of institutional, functional and commodity approaches to describe the agricultural marketing system (structure, processes, characteristics) in a typical African country. Its intended readership includes traders, marketing boards, and agricultural economists. Marketing of smallholder crops in Uganda by J R Bibagambah 1996 154pp ISBN 9970 02 115 X available in Uganda from Fountain Publishers Ltd., PO Box 488, Kampala Uganda and elsewhere from CTA.