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CTA. 1997. Agro-food marketing. Spore 70. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/48838
Agro-food marketing edited by D I Padberg, C Ritson and L M Albisu 1997 492pp ISBN 0 85199 143 2
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal. It is a comprehensive textbook, aimed at senior undergraduates as welt as postgraduates and professionals in agricultural and food economics marketing. Agro-food marketing edited by D I Padberg, C Ritson and L M Albisu 1997 492pp ISBN 0 85199 143 2 CAB International, Wallingford, Oxon OX10 8DE, UK