Improving marketing skills
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CTA. 1998. Improving marketing skills. Spore 73. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/48995
Internet URL: http://spore.cta.int/images/stories/pdf/old/spore73.pdf
CTA and the International Labour Organization co-organized a workshop in Bamako, Mali, from 3-7 November 1997 for 26 representatives of producer and supporting organizations from nine francophone countries in West Africa
Within the present context of economic liberalization and open competition, previously State-protected producer organizations are having to review their commercial policies and adopt a more market-oriented outlook. NGOs and other organizations are being set up in order to help them become more effective economically. CTA and the International Labour Organization co-organized a workshop in Bamako, Mali, from 3-7 November 1997 for 26 representatives of producer and supporting organizations from nine francophone countries in West Africa.*This was an opportunity to exchange experiences in marketing agricultural produce and discuss how commercial operations can be improved. Five themes were addressed by the workshop: the macro-economic environment; the production chain; pricing policy; information; and marketing. Financial, technical and structural successes and failures were examined in four case studies of producer organizations whose representatives also participated in the workshop. These included small and medium-sized cooperatives operating at local and national level and a multinational exporting organization operating at sub-regional level. Workshop participants recommended that the structural, technical and financial capacity of producer organizations should be strengthened and they underlined the importance of professionalism and transparency. They also highlighted as priorities the need for information to be available and circulated, and for inter-regional exchanges to be encouraged. * Burkina Faso, Cameroon, Chad, Côte d'Ivoire, Guinea, Mali, Mauritania, Niger and Senegal.