Over the air
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CTA. 1993. Over the air. Spore 44. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/49118
A thousand and one worlds: a rural radio handbook by Francois Querre 1992 197pp FAO, Development Support Communications Branch Via delle Terme di Caracalla 00100 Rome ITALY
A thousand and one worlds: a rural radio handbook, is intended for specialists in communication, particularly radio producers in Third World countries. Its objective is to improve the creative output of public service broadcasting on rural radio networks throughout the developing world. It is not concerned with the technical aspects of handling recording or editing equipment. The reader can enjoy the author's enthusiasm for his subject and benefit from his wide experience in training rural broadcasters. The book has many practical, word-by-word examples which show exactly how good communication works and why poor communication does not. Programme makers can learn how to attract listeners by gathering information that is entertaining, interesting and informative from representatives of their listening public. The author believes that 'how you give is more important than what you give' and that this maxim IS the key to effective communication of development messages. He believes that producers should adapt their attitudes and hence their programmes to the character and behaviour pattern of their rural audience with whom they will then be able to work in partnership. This will preserve the cultural identity of their audience and hand back to them their right to be heard. He argues that handled sensitively and well, rural radio broadcasting can make a valuable contribution to development. A thousand and one worlds: a rural radio handbook by Francois Querre 1992 197pp FAO, Development Support Communications Branch Via delle Terme di Caracalla 00100 Rome ITALY