Picture, print and promote
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CTA. 1994. Picture, print and promote. Spore 52. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/49446
Rinderpest is a deadly disease which wiped out 80-90% of all cattle and wild ruminants across Africa a hundred years ago, and has been a recurrent problem ever since. The Pan African Rinderpest Campaign (PARC) was set up in 1986 with the aim of...
Rinderpest is a deadly disease which wiped out 80-90% of all cattle and wild ruminants across Africa a hundred years ago, and has been a recurrent problem ever since. The Pan African Rinderpest Campaign (PARC) was set up in 1986 with the aim of eradicating rinderpest from Africa through vaccination campaigns and other control measures. However, because so many national livestock services are impoverished, their impact in the field is often ineffective, thus allowing the disease to survive and spread even after vaccination campaigns. To combat this disease, and to promote and disseminate information on its control, PARC have produced an invaluable and excellently illustrated guide for use by field staff and rural people. The guide gives step by step details on how to produce discussion tool kits to promote the campaign. They include flipcharts, posters, leaflets, booklets, banners, stickers, flags, etc. using cheap and easily available local materials. For instance, the flipcharts shown are made of cloth and use a series of dramatic drawings. These depict the 'wise cattle owner' who buys rinderpest vaccinated cattle and prospers as well as the 'unwise cattle owner' who buys unvaccinated cattle which bring disaster to his herd. The booklet Picture, print and promote, which is printed by FAO, is being distributed to PARC national coordinators, national communication officers and media producers by the Organization of African Unity: Interafrican Bureau for Animal Resources (OAU/IBAR) from Nairobi. Development Support Communication Branch Information Division FAO Viale delle Terme di Caracalla 00100 Rome, ITALY