Support for promotion of EU products
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CTA. 2002. Support for promotion of EU products. Agritrade, October 2002. CTA, Wageningen, The Netherlands.
Permanent link to this item: http://hdl.handle.net/10568/52680
The European Commission approved € 32.1...
The European Commission approved € 32.1 million in aid on August 23rd 2002 to programmes to promote 'the advantages of EU products' with EU consumers. In all, 40 programmes were accepted for funding, covering fruit and vegetables, cheeses and milk products, flowers and green plants, wine and organic products. The total cost of these programmes, which are run by the professional organisations in the sectors concerned, is € 64.2 million. Comment: EU product-promotion schemes are a key component of the Commission's new policy emphasis on quality not quantity. It seeks to differentiate EU products from increasingly global commodity markets and to insulate EU farmers from declines in basic commodity prices resulting from the process of CAP reform.