Market information - the need for speed
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Mukhebi, Adrian. 2005. Market information - the need for speed. Rural Radio Resource Pack 05/1. Wageningen, The Netherlands: CTA.
Permanent link to this item: http://hdl.handle.net/10568/57248
Dr Adrian Mukhebi of the Kenya Agricultural Commodity Exchange, on how mobile phone networks are enabling timely market information to reach remote rural communities in Kenya.
Cue: Knowing the price that a particular type of produce is selling for, in a particular market, on a particular day, can be extremely valuable information for farmers. The knowledge allows them to make an informed decision about when and where to sell their crops, and helps them to bargain for a fair price from the buyer. But supplying farmers with up-to-date market information is quite a challenge, not least because in order to be useful, the information has to reach the farmer on the same day that it is collected. Recently, the Kenya Agricultural Commodity Exchange, or KACE, has been attempting to do just that, by taking advantage of some very up-to-date technologies. In particular the organisation is using SMS, or text messaging on mobile phones, the internet, and a special, interactive telephone service. This last technology means that farmers can call a certain telephone number to reach an automatic reply system. The reply system, which can be updated with new information every day, reacts to their instructions and gives them exactly the market information they need. To find out more, Eric Kadenge spoke to Dr Adrian Mukhebi, Executive Director of KACE. IN: ?Right, we are using a variety of tools..? OUT: ? how can we harness this for Agriculture.? DUR?N 5?16?