Public exposure at agricultural fairs
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CTA. 2008. Public exposure at agricultural fairs. Rural Radio Resource Pack 08/5. Wageningen, The Netherlands: CTA.
Permanent link to cite or share this item: http://hdl.handle.net/10568/57295
A dairy owner and camel farmer explain why they take products to agricultural fairs
Public exposure at agricultural fairs Cue: Are you an adventurous eater? Do you try new things, or do you stick to what you know? If you are selling a new food product, getting people to try it is half the battle. And what better way than to have a stall at an agricultural show? Armed with her tasting spoon, Winnie Onyimbo sent us this report from Nairobi?s annual trade fair. IN: ?I am standing at Munde Dairies ? OUT: ? almost between two to three.? DUR?N: 5?08? BACK ANNOUNCEMENT: Winnie Onyimbo reporting from the 2008 Nairobi Trade Fair. The interview comes from a resource pack produced by CTA. Transcript Onyimbo I am standing at Munde Dairies and Mrs Gateri is the owner of this display point. Mrs Gateri, what kind of business are you doing? Gateri Animal husbandry, yogurt processing and also horticulture, all of them combined, integrated farming. Onyimbo On display I?m seeing yogurt, and I?ve tasted some of your yogurt, it?s very sweet. What do you put in your yogurt to make it this sweet? Gateri We follow the laid down procedures for making yogurt, the standards that are set by the Kenya bureau of standards, the quantities you are supposed to put on each product, and as a result, if you do what you are required to do then you get the product required. We also consider the taste of our people. Some of our clients like a lot of sugar in the yogurt; others don?t like sugar, so we cater for each class of people. So we meet customers? demand depending on their taste. Onyimbo I?m also seeing part of your work here is to show people how you make your yogurt. And the last point is sales and distribution. How do you market your product besides being at this show? Gateri We?ve got posters going out, we are starting the promotion of buy-one-get-one-free in some of the supermarkets. But at the moment we have concentrated on this show. Onyimbo What advantages are you having from displaying your yogurt at this show? Gateri It is exposure to people. Even if they don?t buy here at the showground, at least they know Munde exists, they know what we do. And they able when they see it in the supermarkets, which we are, in the shops, they?ll know this product, I saw it at the showground. I was explained how it is made. So they will be able to buy. It?s marketing also for our product. Onyimbo Are you getting more customers from the agricultural show? Gateri Yes we are, we are getting quite a bit. They are buying, we can?t complain. Onyimbo Are you learning anything from other displays who have yogurt? Gateri Yes we are. We are encouraged because of our quality; we are encouraged because of our packaging, because people really admire our packaging. But we are also learning other systems of cost control, electrical cost, whatever, all those things we are learning all those from the fellow yogurt producers. Onyimbo Thank you very much and all the best. Gateri Thank you. Onyimbo I am at the Kenya Camel Association stand and I?m talking to Mr Kalif who is first a camel farmer and also works for the Kenya Camel Association. On your display I?m seeing camel milk, and I?m seeing camel meat, and I?m seeing camel fat. Why have you decided to have a display at the agricultural show this year? Kalif As you see it?s that we are trying to expose these products to the different class of people, different tribes which are coming in this show, so that they can appreciate and ask questions on how to get those products. And one way of doing that is to bring all those products in the show, so that they can have a say and ask what benefits they have in taking the camel milk, or the camel meat, or the camel fat, or the bones, than other milks which they are finding in their places. Onyimbo What kind of challenges do you get trying to market your camel products? Kalif The biggest challenges for the farmers as you understand is that the camels live in the interior of the places, that is they live 70 to 100 kilometres in the bushes and that, almost all those places where the camels are living, the infrastructure is underdeveloped from the colonial period to date. The second is the issue of the water which of course is an obstruction in all the market because their hygiene, the camel milk hygiene is in the low standard till to date. So they don?t get the value of what they are producing because of that infrastructure problem. The third is the attitude of the people. The people have not changed their attitude till to date. So still they are not market oriented, they are still looking at the family levels. They don?t have the real information on what is being needed in the market, and now the Association is trying to give them the information through holding the annual forum. And they bring the researchers together so that they give the information, which has been experimented by the researchers, to the people themselves. Onyimbo How can you convince me as a buyer to buy camel products? Kalif One is that camel feeds on different shrubs, different trees which of course gives a high quality milk and normally this milk is being taken as food and medicine. And one you can understand is that it has different nutrients, high nutrients like calcium, like vitamin C, which is not found in other milks. Onyimbo How many camels do you have? Kalif For me I only have five, but for the family it is almost 50. So I am proud of having the five because it?s mine, it?s from my sweat. So I can pay the dowry now and get a wife. Onyimbo Ok. So how many camels would you give to get a wife? Kalif Normally you must have almost between two to three. End of track
SubjectsMARKETING AND TRADE;
- CTA Rural Radio