Radio and print - different strengths
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Chinyamunyamu, Betty. 2005. Radio and print - different strengths. Rural Radio Resource Pack 05/1. Wageningen, The Netherlands: CTA.
Permanent link to cite or share this item: https://hdl.handle.net/10568/57296
Betty Chinyamunyamu, Director of NASCENT, the development wing of the National Smallholders Association of Malawi explains the different advantages of print and radio to provide information to farmers.
Cue: Like anyone working in the competitive world of business, farmers need up-to-date information in order to maximise their productivity and their profits. If growing cash crops, they need to know which type of crops they can expect to earn a good price for, and where the best markets are. They also need to be kept up-to-date with changes in agricultural policy which may open new opportunities to them, or introduce new regulations and restrictions. But whose job is it to get that information to the farmer? In Malawi, the task has been enthusiastically taken on by NASFAM, the National Smallholder Farmers? Association of Malawi. The organisation has two component parts, a marketing wing that helps farmers to sell their produce, and a development wing, that handles, among other things, communication. Betty Chinyamunyamu, Director of the development wing, spoke to Eric Kadenge about their work. IN: ?I am working with the National Smallholder Farmers? Association of Malawi? OUT: ? But in terms of timeliness, radio is best.? DUR?N 3?31?
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