Choose your crop carefully
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CTA. 2002. Choose your crop carefully. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA.
Permanent link to this item: http://hdl.handle.net/10568/57427
A mushroom grower in Zimbabwe describes how, by growing a crop that is in high demand, he has made his job of marketing an easy one. He now has a large operation, producing over one ton of mushrooms per day, but the lessons about the value of identifying a niche crop, and paying close attention to growing conditions and packaging will also be relevant to small-scale farmers who grow, or would like to grow, delicate crops.
Choose your crop carefully Cue: It?s natural to think that a marketing strategy is something that a farmer uses only after a crop has been harvested. In reality, of course, a farmer needs to think about how the crop will be marketed even before it has been planted. A good choice of crop - one that it is in high demand and will fetch a good price - is one of the most important marketing strategies. Our next report features Morris Mugavazi, a farmer who has decided to grow an unusual crop, but one which is in very high demand in his country, Zimbabwe. The crop he grows is mushrooms, a food which is becoming increasingly popular. As he explains to Busani Bafana, mushrooms are not an easy crop to grow because they need very specific temperature and humidity. However, the difficulties in growing the crop can clearly been outweighed by the profits they can earn in the market. IN: