Measuring how communication and engagement efforts help deliver outcomes
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Schuetz T, Meadu V, Atakos V, White J, Schubert C, Urrea Benitez JL, Ampaire E, Radeny M, Mungai C, Cramer L. 2017. Measuring how communication and engagement efforts help deliver outcomes. CCAFS Info Note. Wageningen, The Netherlands: CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS).
Permanent link to cite or share this item: http://hdl.handle.net/10568/82752
Key messages Initial steps towards outcome-focused monitoring, evaluation & learning (MEL) on communication and engagement can be small, but they must be systematic. To achieve broad participation, MEL needs to be lean and do-able. Well-designed MEL adds value by feeding information and lessons into future work and decision-making. Adequate time must be devoted to embedding MEL into the initial activity plan and following it throughout the communication engagement activity and afterwards. MEL is easier when it is done more often. It is helpful to draw upon resource persons. Preparatory work and capturing feedback through mechanisms built into the communication- engagement activity is more informative than soliciting responses afterwards. Peer exchanges about MEL practices and adaptable templates are beneficial. Aligning specific communication activities with the established impact pathway can ensure more strategic and focused activities and products that contribute to outcomes and impact.
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