MUNDA MAKE OVER SERIES 11
Citation
Marles, V.; BrandComm. 2024. Munda Make Over Series II: Changes in Knowledge, Attitudes and Practices (KAP). Lusaka, Zambia: BrandComm. Accelerating Impacts of CGIAR Climate Research for Africa (AICCRA)
Abstract/Description
MMO Series II KAP & Audience Measurement data show a continued strong shift to preference for agricultural information on TV. MMO amplified viewership grew from 1.9 million in Series I to 2.3 million in Series II. A third of MMO viewers said that they found TV to be the most useful source of farming and agricultural information. Valued topics in MMO Series II were: pest & disease management, climate information, improved seed varieties, financial literacy, good agricultural practice and gender considerations.
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en
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