One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria

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cg.authorship.typesCGIAR and advanced research institute
cg.contributor.affiliationAfrica Rice Center
cg.contributor.affiliationUniversity of Arizona
cg.contributor.crpRice
cg.contributor.donorAfrican Development Bank
cg.contributor.donorGovernment of Japan
cg.coverage.countryNigeria
cg.coverage.iso3166-alpha2NG
cg.coverage.regionAfrica
cg.coverage.regionWestern Africa
cg.howPublishedFormally Published
cg.identifier.doihttps://doi.org/10.1111/ajae.12151
cg.isijournalISI Journal
cg.issn1467-8276
cg.issue2
cg.journalAmerican Journal of Agricultural Economics
cg.reviewStatusPeer Review
cg.volume103
dc.contributor.authorArouna, A.
dc.contributor.authorMichler, J.D.
dc.contributor.authorYergo, W.G.
dc.contributor.authorSaito, Kazuki
dc.date.accessioned2020-12-03T17:26:29Zen
dc.date.available2020-12-03T17:26:29Zen
dc.identifier.urihttps://hdl.handle.net/10568/110390
dc.titleOne size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeriaen
dcterms.abstractBlanket advice on optimal fertilizer application rates has failed to achieve potential yield gains for crop production in much of Sub‐Saharan Africa. However, digital technology now makes it possible to deliver personalized extension services to farmers at a much lower cost. We present results from a randomized control trial designed to evaluate the effectiveness of a mobile application that provides personalized advice on rice nutrient management. We find that households who were just given the personalized advice increase their yield by 7% and increase their profit by 10%. On average, personalized advice increases yields without increasing the overall quantity of fertilizer used. We conclude that the scaling of personalized extension services could improve productivity and livelihoods in Sub‐Saharan Africa without necessarily increasing the total amount of fertilizer in use.en
dcterms.accessRightsOpen Access
dcterms.audienceScientists
dcterms.available2020-10-16
dcterms.bibliographicCitationArouna, A.; Michler, J.D.; Yergo, W.G; Saito, K. One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria. American Journal of Agricultural Economics 2020 ,201902.en
dcterms.extentpp. 596-619
dcterms.issued2021-03
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherWiley
dcterms.subjectriceen
dcterms.subjectdecision support systemsen
dcterms.subjectinformation and communication technologiesen
dcterms.subjectresearchen
dcterms.typeJournal Article

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