Radio soap opera for rural development

cg.contributor.affiliationTechnical Centre for Agricultural and Rural Cooperation
cg.howPublishedFormally Published
cg.identifier.urlhttps://hdl.handle.net/10568/99600
cg.issn1011-0054
cg.journalSpore
cg.number97
cg.placeWageningen, The Netherlands
dc.contributor.authorTechnical Centre for Agricultural and Rural Cooperation
dc.date.accessioned2014-10-16T09:06:10Zen
dc.date.available2014-10-16T09:06:10Zen
dc.identifier.urihttps://hdl.handle.net/10568/46415
dc.titleRadio soap opera for rural developmenten
dcterms.abstractThe weekly radio play Tembea Na Majira (Move with the times) has become a big hit on the national radio of Kenya. Produced by the information centre of the Ministry of Agriculture, in collaboration with Media Trust, a British NGO, it now has six...en
dcterms.accessRightsOpen Access
dcterms.bibliographicCitationCTA. 2002. Radio soap opera for rural development. Spore 97. CTA, Wageningen, The Netherlands.en
dcterms.descriptionThe weekly radio play Tembea Na Majira (Move with the times) has become a big hit on the national radio of Kenya. Produced by the information centre of the Ministry of Agriculture, in collaboration with Media Trust, a British NGO, it now has six million appreciative listeners. Behind all the sentimental intrigues, arguments and making-ups between its characters, it is a very serious programme. All the ingredients of each episode deal with heavy subjects of great interest to rural listeners, such as dealing with maize pests, violence in marriage and malaria control using the magic of fiction and the talent of the actors involved. The Tembea Na Majira approach, along with many other examples of information and communication working for rural development, is featured in Information Revolutions (see Spore 94) (ISBN 92 9081 2289, CTA number 1037, 40 credit points).en
dcterms.isPartOfSporeen
dcterms.issued2002
dcterms.languageen
dcterms.publisherTechnical Centre for Agricultural and Rural Cooperation
dcterms.typeNews Item

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