Mauritius: cool marketing from a tropical island
Citation
CTA. 1992. Mauritius: cool marketing from a tropical island. Spore 40. CTA, Wageningen, The Netherlands.
Abstract/Description
AS the visitor to Maurtius drives from the international airport on the south-eastem tip of the island towards the capital Port Louis on the west coast, or past the smart luxury hotels scattered discreetly around the shores, he quickly realizes...
