Mauritius: cool marketing from a tropical island

Citation

CTA. 1992. Mauritius: cool marketing from a tropical island. Spore 40. CTA, Wageningen, The Netherlands.

Abstract/Description

AS the visitor to Maurtius drives from the international airport on the south-eastem tip of the island towards the capital Port Louis on the west coast, or past the smart luxury hotels scattered discreetly around the shores, he quickly realizes...

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en

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