A Global Strategy to Promote and Publicize International Agricultural Research: Discussion Draft

Paper by the Center Directors' Committee on Publicity outlining the objectives and principles of a publicity strategy for CGIAR centers to promote their own work and the work of the centers collectively. Developing such a strategy and effectively generating public awareness of the importance of international agricultural research was seen as essential to the security of CGIAR funding. The paper was prepared for discussion at a separate session prior to the CGIAR midterm meeting in Montpellier, France, May 1987.