Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal
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Britwum, Kofi and Matty Demont (2023). Developing optimal branding strategies in food markets segmented by cultural and colonial heritage: Evidence from rice in Senegal. Presented at the 6th International Rice Congress, October 2023: International Rice Research Institute. 10 p.
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Kofi Britwum https://orcid.org/0000-0002-3357-7506
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en
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